How WordPress Hosting Works

WordPress Hosting is a hosting product that is pre-configured to host a WordPress powered website efficiently. There is no industry-standard definition for “WordPress Hosting” so the exact product will vary by host. WordPress Hosting is usually used for the 3 “S’s” – to simplify, to secure, and to speed up a WordPress install compared to a WordPress install on a typical Linux server.

There is no industry-definition for what “WordPress Hosting” – it varies by hosting company. Since WordPress is simply software that can run on any Linux hosting server that supports PHP / MySQL – the “WordPress Hosting” is often used as an empty upsell.

However, WordPress websites do use some resources differently than other web applications – so there is plenty of scope to create a hosting product that runs a WordPress install more efficiently than a traditional install on shared / VPS hosting.

Imagine real-world housing for a second. Buying hosting is kind of like purchasing a condominium, townhome or detached house. You buy it and live in it and do whatever you want. But now – imagine you are the builder of these homes. And you notice that most of your homeowners are all elderly couples (or couples with children – whatever piques your imagination).

Sure, these elderly couples live in your condos, townhomes, and houses all just fine with standard amenities. But you see lots of these couples making the same changes over and over. So you start selling “active adult” homes. These have ramps instead of outdoor stairs. They have reinforced bathroom rails. They have wider hallways and more functional appliances.

WordPress Hosting is kind of like that. Good hosting companies will really think through what will make a WordPress install more secure, speedier, and simpler right off the bat. They’ll have all those features pre-configured and pre-allocated. They’ll have support staff who will dig into a WordPress install rather than only dealing with the hosting support.

With a good product, this setup works well for hosting companies because they can charge a bit more – and they know exactly how to handle a group of servers. And it works better for customers since a lot of minor WordPress headaches go away. Now there are a bunch of hosting companies who go a step further. They will not only pre-configure your hosting account for WordPress – they will actively manage your install for speed, performance, and security.

It’s like bundled intensive support. They are typically a separate “thing” from hosting companies selling WordPress Hosting. In fact, the most well-known is which is owned by Matt Mullenweg – the “founder” of WordPress software. provides a customized but heavily controlled install of WordPress that is bundled with themes, plugins, hosting, etc for a flat monthly fee. There are limitations and rules – but everything is done and done. Buy domain from .

Usually, the biggest installs of WordPress will live with a managed host – think the New York Times’ blogs, etc. But they are also popular with WordPress websites that drive a lot of traffic and want hands-on support. One of my clients uses WP Engine – he loves it, he has the budget for it – and it fits his site. Kinsta provides a similar service. Liquid Web provides a Managed WordPress Hosting service that doesn’t use visitor caps. However, it’s important to treat managed WordPress hosting as a different beast compared to the WordPress hosting that most companies sell.

WordPress web Hosting is used for running WordPress powered websites at a predictable price point. Most WordPress Hosting plans base the pricing on the projected number of visits or the number of installs – rather than allocated resources. This makes shopping a little bit easier to do – but also means that you have to reframe what you are paying for compared to traditional web hosting.

You can run WordPress on shared, VPS, dedicated, or even cloud hosting. But WordPress Hosting is always going to be some sort of customized setup for WordPress. Sometimes it’s useful – and sometimes it’s not. Since you are paying for a customized setup and for use, shopping for WordPress Hosting can be a bit more complex than other hosting products. You are really looking for:

  • Server Resources (memory, bandwidth, processors, etc)
  • Unique & Hard to Create Configurations (staging, NGINX, etc)
  • Dedicated Support
  • Specifics on Memory Allocation, Caching, etc
  • Plan Bonuses (ie, themes, plugins, builders, etc)